Barbara Palvin Armani, Armani Beauty

(Courtesy of @armanibeautyUS)

After gracing the inside pages of Sports Illustrated Swimsuit 2018, supermodel Barbara Palvin joins in on the celebration of joy from Giorgio Armani in Armani Beauty’s stunning Gioia campaign. Not only does the brunette beauty exude energy and zest in the advertising, she’s just killing it as she shares life’s simple pleasures!

After reigning as “Rookie of the Year” in 2016 for Sports Illustrated Swimsuit issue, Palvin continued to make a name for herself in the steamy music video from Julian Peretta’s latest single, On The Line.” The Hungarian model can seen enjoying the beach as she promotes the new GIOIA campaign.

Here are 5 reasons we love model Barbara Palvin in the Gioia campaign:

5) She’s Barbara Palvin That’s Why!

Other official Instagram page, Palvin states, “Here it is! The new Gioia campaign I did for Armani Beauty. This joyful collection of 4 fragrances encapsulates all the essence of natural elements. Which one is your favorite?”

4) What Brings You Joy?!

Also on Instagram, Armani Beauty writes, “Barbara Palvin is back in the new GIOIA campaign – a celebration of life’s simple pleasures. Tag what brings you joy with the hashtag.”

3) The Lyrics!

My baby don’t turn around

Leaves hearts scattered on the ground

My baby don’t make a sound

As long as her hard liquor’s never watered down

She’s never been turned away

Don’t care for what people say

She’ll never see a rainy day

2) Hard Liquor!

Check out the music video to the track, “Hard Liquor” by SOHN. The catchy song comes from their previous album, Rennen.


ACQUA, SKY, SUN and AIR di Gioia form a joyful collection that encapsulates all the necessary essence of the natural elements.

Barbara Palvin is the free-spirited face of Gioia from Armani Beauty.

By Jorge Solis